Producer and product, tangible and of the ether.
Identity is the visual manifestation of a brand from the logo to colours and typography. It conveys the ethos, values and aspiration of an organisation and is the personality of product, service or individual. It communicates its relationship with the world around it.
A fine logo is at the heart of an organisation’s visual identity, capturing the essence of the brand. It should be both distinctive and relevant – but is only the tip of the iceberg. A coherent visual identity underpinned by a considered branding strategy will reap real and tangible rewards.