Brand design in Bath and Bristol.
It can be said that branding is what people say about your organisation when you are not there. It could be the customer service you offer. It could be the products you create. Or, it could be the emotional and intellectual strength of your latest advertising campaign. The big one though is what it is that makes your organisation different from your competitors. Whether you run a small or large company, you can’t escape having a ‘brand’. You may provide a service or product, or be a personality or a country – you have, or you are, a brand.
If you have a business, you have a brand.
Some companies invest in developing their brand or brands. Some do not and go with the flow hoping for the best.
When a company works with a branding agency, it is the job of the agency to create ‘expectations’ for that particular organisation. They will help a company plan its strategy. This may be something as simple as determining who the target market is for a particular business, which stops uncontrolled spending, marketing to people who may not deliver a good ROI. Or, helping to ensure your brand gets out to the required audience. The brand is the most important asset that a company can have.
Once you have a strong brand in place, and the agency you work with continues to strengthen that brand, things become easier. It becomes more effective to market your products and services. It is easier to gain new customers as your brand will be the ‘go to’ for a particular product or service.
You don’t need to be a large company to take advantage of a good brand agency. With the right one in tow, you could significantly boost business within your town, city, country or worldwide. Staff retention is boosted when you feel that you are working for a company that is referred to as the ‘go to’ business for the product or service you are offering. When you work with the right Bristol brand agency, it will be their job to analyse your business from the ‘ground up’. They will analyse your target market, the products or services you are selling and the way you run your business. They will then try to create semblance among it all.
Visual identity is part of branding and includes how an organisation uses a logo design, uses colour and uses typography and all other graphic elements. For example; if you are running a law firm in Bristol, then you will need to consider how the visual identity, logo, colour palette and a whole host of graphic interventions within your brand design in order to create the right impression, share important messages and build your brand.
Outward brand consistency should be the manifestation of inner accord. That is, a congruity of purpose emanating from the brand’s core idea.
Greater brand consistency in the application of a visual identity makes a brand feel more trustworthy. Brand recognition means that over a multitude of channels the brand experience elicits similar emotional responses. Audiences should feel they know and understand the brand. This is part of building trust.
A seamless brand look across all touchpoints and makes audiences feel more assured. Consistent branding makes them feel better connected to an organisation. When audiences trust and understand brands they are more likely to purchase, visit or recommend them to their peers.
Takeaway. We recommend to our clients to have a brand guardian in-house. A person that within their remit, takes a broad view of all the day to day visual identity applications of the organisation. This helps with less than properly considered interventions and promotes rigour and brand consistency.
Call us today if you’d like to hear more, 0117 325 8260.