Logos; a flawed expression of brand

It’s been said many times, ‘democracy is the worst form of Government except for all those other forms that have been tried from time to time.’ It’s flawed but it’s better than a

Posted by Jack Owen

Launch of the brand – internally

Brand change: launch of the brand – internally. The importance of the internal launch (as well as external) after a brand change programme cannot be over stated. When brand development programmes

Posted by Jack Owen

Brand architecture

Every organisation, to a certain extent, has some sort or brand architecture. Sometimes it’s well planned and ordered, at others the company has grown organically and the structure is complicated, i

Posted by Jack Owen