Brand architecture

Brand architecture. Many organisations have several strands to their offer. Also, many have more than one company or sub brand in their portfolio. How this is described depends on

Posted by Ice House Design

Desktop vs mobile

Many organisations we work with, require websites to be aimed primarily at audiences viewing on a desktop machines. Seems fair enough. Desktop still has a greater market share comp

Posted by Ice House Design

Trend and fashion in visual identity?

No organisation wants to appear out of touch and oblivious to worldly change. And, no organisation should. But must they chase the most current modes and trends in colour, typography, pattern and mess

Posted by Ice House Design