Threats to a brand identity programme

Threats to a brand identity programme come in many forms. The biggest risk is from within. Described before in our THINK ON / Brand pieces is the requirement for any brand development project to be un...

Making brands sustainable

Making brands sustainable. With a new building, all nature wants to do is make it collapse. It may be beautifully designed and engineered, built from excellent materials and made with care and atte...

Logos; a flawed expression of brand

It’s been said many times, ‘democracy is the worst form of Government except for all those other forms that have been tried from time to time.’ It’s flawed but it’s better than a...

The power of print – still

The power of print – still. The suggestion that print is over and digital is the way forward is vastly overstated. Print still has immense power. According to The Guardian, 88% of magazine readers i...

Using agency designed Microsoft templates

Using agency designed Microsoft templates – how and when. Microsoft do not create professional design software. And, that’s a good thing. Agencies create templates for organisations in order for t...

Launch of the brand – internally

Brand change: launch of the brand – internally. The importance of the internal launch (as well as external) after a brand change programme cannot be over stated. When brand development programmes...