Branding – May, 2020

New brand identity for CBFP

A new brand identity for CBFP. It’s been a pleasure to work with the very talented team at Cross Border Financial Planning and create a new brand identity for CBFP. A client with a clear understanding of what they want to achieve from a strong and meaningful identity and coherent branded communications.

Based in Chippenham, Wiltshire, Cross Border are clearly a business on the rise with ambitious objectives in many markets. Naturally, their brand identity must have within the capacity to articulate their values and personality and the versatility for growth.

The identity has recently launched with more and more brand assets and  communications to come in the following weeks.

Cross Border specialise in assisting those who are classed as US connected individuals. Bi it British expatriates living in the US, those who have a US tax filing requirement, US citizens living or working in the UK and those who are US connected by birth.

The US / UK cross border service is primarily financial planning. This includes pension, investment and protection planning. There are tax and legal implications of being a US connected individual, therefore recommendations are sensitive to this. Cross Border regularly work with cross border tax and legal specialists who also assist with planning.

Cross Border financial planning service is aimed at two main groups. These are British expats who live, work and who are retired in the US. The second group is Americans who live and work in the UK.

More of Cross Border’s services can be found on their website.

It has been a joy creating a new brand identity for CBFP, if you work like to see more of Ice House Design’s brand work created in our Bath office, be it, visual identity design, branded communications, brand refreshes, logo design, marketing communications, corporate collateral.

Ice House Design can help with:
Research / interviews, brand audits, brand strategy, brand architecture, name generation, identity / logo, brand language, guidelines and complete rebrands.

To read more about our work and approach, please see here.

Posted by Jack Owen